(Case study · 12)
PLDG
In Egypt’s real estate market, buyers have grown tired of flashy ads, unrealistic promises and homes that never arrive. PLDG was born to rebuild trust through transparency, commitment and real delivery.
(The idea)
Not a brand about buildings, but about people, belonging and keeping promises.
(The work)
A comprehensive brand strategy and visual identity system that translates this philosophy into one cohesive brand.
