About Mohamed Toson
Hi, I’m Toson, a brand strategist and identity designer. I help founders turn what they know about their business into brands that talk like humans.
I believe the best brands feel like people: a clear point of view, a voice you recognise, a face you remember. That is why every project starts with strategy, then moves into design in Arabic, English, or both.
I work with founders across Egypt, Saudi Arabia, the UAE and beyond, from cafés and skincare brands to healthcare, real estate and tax technology. My work has been featured on the World Brand Design Society.
How we’ll work
Understand
Your business, audience, market and the real problem behind the brief.
Define
The positioning, the big idea and the message that will lead everything.
Translate
Turning the direction into a concept and a visual system.
Test & deliver
Checking it in real use, then organising every asset and rule.