(Case study · 01)
MiaarTax
MiaarTax is a digital tax, e-invoicing and audit platform built for Egyptian businesses. The name comes from “Miaar” (معيار), Arabic for “standard”.
(The mark)
A tick that refuses to stop: it dips under the weight of paperwork, turns, and rises into an arrow. Compliance turned into momentum.
(The identity)
It balances the authority of a regulator with the ease of a modern app: deep navy for trust, electric blue for clarity, and a single mint accent for the “verified” moment.
