Brand Strategy
Clarity before anything gets designed: who you are, who you’re for, and what you should own in your customers’ minds.
What brand strategy actually solves
Most founders don’t have a design problem. They have a clarity problem: the business is good, but nobody can explain in one sentence why it is different. A brand strategy fixes that before a single colour is picked.
In three weeks we define your positioning, your audience, the message you should own and the tone you speak in, in Arabic, English or both. You leave with a strategy document your team, your designer and your marketing agency can all work from.
Who it is for
- Startups preparing to launch in Egypt, Saudi Arabia or the UAE
- Businesses repositioning for a new audience or market
- Founders who already have a logo but no clear story behind it
How we’ll work
Understand
Your business, audience, market and the real problem behind the brief.
Define
The positioning, the big idea and the message that will lead everything.
Translate
Turning the direction into a concept and a visual system.
Test & deliver
Checking it in real use, then organising every asset and rule.
Recent work
Good questions
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Brand Strategy and Visual Identity each take about 3 weeks. The complete Strategy + Identity brand takes about 6 weeks. You get a clear timeline in the proposal before we start.
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Brand Strategy starts from $1,500, Visual Identity from $1,500, and the complete Strategy + Identity brand from $3,000. The final price depends on scope, and you see it in the proposal before we start.
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Yes. I work remotely with founders across the region and beyond, in Arabic and English.
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Yes. Bilingual identities are designed together from day one, not translated later.
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Just your business, your goals and your honesty. I guide the rest through a short discovery questionnaire.
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I read it personally, reply within 2 working days, and we book a short call to see if we’re a fit.