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(Case study · 11)

Bomboloni

Brand identityCharactersDesserts

Bomboloni is more than a sweet shop: a world of playful indulgence. Donuts, cookies and cinnamon rolls with a fresh, youthful twist on dessert culture.

Role
Brand identity
Industry
Desserts

(The personality)

Fun, energetic and highly relatable, built for a generation that craves both aesthetics and emotion. Every decision reflects warmth, youthfulness and connection, from the bold red-and-white palette to the expressive, character-led visuals.

Bomboloni — Brand identity (1)
Bomboloni — Brand identity (2)
Bomboloni — Brand identity (3)
Bomboloni — Brand identity (4)
Bomboloni — Brand identity (5)
Bomboloni — Brand identity (6)
Bomboloni — Brand identity (7)
Bomboloni — Brand identity (8)
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