(Case study · 05)
Lama Café
Lama is a Saudi café created for a new generation. Rooted in local culture, the brand reimagines familiar Saudi references through a more playful, contemporary lens.
(The idea)
Saudi culture has its icons. We just picked a different animal. Where the obvious choice is the camel, Lama takes its name and character from the llama: confident, social, expressive and never too serious.
(The challenge)
Not another café that simply looks modern, but a Saudi brand that connects with Gen Z while still feeling rooted in its culture.
