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(Case study · 03)

SAMT

Brand strategyNamingBilingual identityArt directionPackaging

SAMT (سَمْت) is a Saudi menswear brand for a new generation of Gulf men who want to move forward without disconnecting from their cultural identity. The central idea: Presence Without Noise.

Role
Strategy · Naming · Identity
Industry
Menswear
Location
Saudi Arabia

(The challenge)

Not to make the thobe feel modern by removing its heritage, but to carry that heritage into a new generation. Rooted, not nostalgic. Premium, not excessive. Modern, not disconnected.

(The scope)

Brand strategy, naming, Arabic and English identity, art direction, packaging, retail experience and brand applications.

SAMT — Brand strategy (1)
SAMT — Brand strategy (2)
SAMT — Brand strategy (3)
SAMT — Brand strategy (4)
SAMT — Brand strategy (5)
SAMT — Brand strategy (6)
SAMT — Brand strategy (7)
SAMT — Brand strategy (8)
See the full project on Behance ↗
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Regal Motors
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