(Case study · 02)
Hagar Polyclinic
Hagar Medical Complex is a healthcare brand in Al-Ahsa, Saudi Arabia. The rebranding moved it away from a traditional clinic image toward a contemporary, unified and recognizable healthcare identity.
(The concept)
A geometric symbol inspired by connection and collective care: different specialties, one center, one standard of care.
(Arabic-first)
The Arabic identity is a primary part of the system, with a custom Arabic wordmark that gives Hagar a distinctive local character.
